About Jim Seymour

Tech Sales Isn't Theory To Me, I've Lived It

Most ERP and technology resellers don’t struggle because their solution is weak, they struggle because their sales engine is.

The market is crowded with brilliant products, deep technical capability, and strong delivery teams… yet so many businesses still face unpredictable revenue, stalled deals, vendor dependency, and growth that moves in frustrating peaks and valleys.

The real problem isn’t talent or intent.
It’s structure.

And that’s the frame I operate from:
the businesses who build the best solutions should never be held back by the weakest sales systems.

I’m Jim Seymour, founder of Sales-Logic.
For more than two decades I’ve been embedded in the ERP & technology ecosystem across Australia and New Zealand.

My path hasn’t been linear — it’s been earned badge by badge:

  • Front-line sales

  • Enterprise business development

  • National leadership

  • Channel transformation

  • Revenue engine design inside household-name technology organisations

I’ve built markets from nothing, rebuilt underperforming channels, developed partner ecosystems, and led high-performance teams through periods of major growth and disruption.

And along the way, I kept seeing the same pattern:
technically strong partners trapped inside weak or inconsistent sales structures.

What I've Learned

What most leaders don’t realise is that their problem is rarely “sales capability.”
It’s the absence of a cohesive system:

  • No qualification discipline

  • No agreed-value creation

  • No evaluation plan

  • No predictable rhythm

  • No daily accountable activity

  • No control of the decision process

And yet… their competitors face the exact same blind spots.

Which means this:
the partner who installs structure first wins.
Not the biggest brand.
Not the cheapest implementer.
The one with the most predictable sales engine.

Why I Built Sales-Logic

That’s why I created Sales-Logic — to give ERP and tech partners the leadership, systems, rhythm, and sales infrastructure they need without the complexity or cost of building an internal department from scratch.

What you get isn’t “consulting.”
It’s the installation of a repeatable, accountable, end-to-end sales engine:

  • Sales Co-Pilot daily activity

  • Structured discovery

  • Evaluation plans and deal control

  • Predictable pipeline and forecasting

  • High-confidence revenue rhythm

I help partners build a sales system that runs whether you’re in the room or not.

My Values

This approach isn’t for everyone.
Some partners prefer founder-led selling or rely on vendor handouts and luck.

But the partners who choose this path want one thing:
a predictable, well-run, high-performing sales engine that matches their technical excellence.

If you’re ready to build a sales system that finally reflects the quality of the solutions you deliver, Sales-Logic exists for that purpose.

Let’s explore what that engine would look like inside your business.

I know exactly where the sales function breaks, and how to fix it.

You don’t need hype. You don’t need to hire a $200K+ salesperson. You need a proven system, led by someone who’s lived your challenges and knows how to deliver results.

That’s why the best place to start is the Profit Levers Workshop.