
We work with growing B2B and technology-led businesses — including ERP and SaaS partners, that are technically strong but stuck in the same structural sales cycle:
Sales still relies on the founder or technical lead because no commercial structure exists.
Inbound and vendor-fed leads are inconsistent, unpredictable, or no longer sufficient.
CRM isn’t driving behaviour, activity drops, follow-ups slip, and deals stall without accountability.
Conversion rates sit well below where they should be for your market and deal size.
Revenue fluctuates month to month, with no reliable pipeline or forecast accuracy.
This isn’t a skills problem — it’s a sales structure problem.
Missed Revenue: Every stalled deal or missed follow-up leaves money on the table.
Margin Pressure: With weak conversions, you work harder for less.
Founder Burnout: You’re dragged back into sales instead of leading the business.
Lost Advantage: Competitors who fix this problem will pull ahead while you’re stuck firefighting.
Left unchecked, the business becomes vulnerable, too dependent on individuals, too exposed to chance.


I want sales without being the salesperson.
I need someone to take ownership, not just give me advice.
I’m done relying on vendor scraps to feed the pipeline.
I don’t need hype. I need confidence, structure, and ROI.
I want to lead again, not chase every proposal.
That's not asking too much. It's asking for the basics of a scalable business.
We partner with organisations that excel operationally but lack the commercial infrastructure to scale, businesses ready for a mature sales function, not more ad-hoc activity.
Our work is not coaching or consulting.
We build and run the sales engine: leadership, process, pipeline discipline, and accountability.
If you’ve hit the ceiling of what your current sales structure can deliver, this is designed for you.

